Replication data for: Names and Reputations: An Empirical Analysis
Principal Investigator(s): View help for Principal Investigator(s) Ryan C. McDevitt
Version: View help for Version V1
Name | File Type | Size | Last Modified |
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AEJMicro-2009-0153_data | 10/12/2019 11:17:PM | ||
LICENSE.txt | text/plain | 14.6 KB | 10/12/2019 07:17:PM |
Project Citation:
McDevitt, Ryan C. Replication data for: Names and Reputations: An Empirical Analysis. Nashville, TN: American Economic Association [publisher], 2011. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E114384V1
Project Description
Summary:
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This paper tests several predictions from the literature on firm reputation,
and confirms a main result: poor performance leads a firm to conceal its reputation. A residential plumbing firm with a record of complaints one standard deviation above the mean is 133.2 percent more likely to change its name. In addition, firms with longer track records are less likely to change their names or exit, while firms with
more firm-specific investments, such as advertising, are more likely to change their names than exit. In addition, firms in small markets value their reputations comparatively more than firms in large markets. (JEL L14, L25, L84)
Scope of Project
JEL Classification:
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L14 Transactional Relationships; Contracts and Reputation; Networks
L25 Firm Performance: Size, Diversification, and Scope
L84 Personal, Professional, and Business Services
L14 Transactional Relationships; Contracts and Reputation; Networks
L25 Firm Performance: Size, Diversification, and Scope
L84 Personal, Professional, and Business Services
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