Replication data for: Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry

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Boik_TV			10/12/2019 10:43:PM
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Project Citation:

Boik, Andre. Replication data for: Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry. Nashville, TN: American Economic Association [publisher], 2016. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E114336V1

Project Description

Summary: Local television stations are platforms in a two-sided market connecting advertisers and viewers. This paper explicitly examines the effect that important intermediaries (such as cable, telephone, and satellite distributors) may have on a platform's pricing behavior in a two-sided market. I find that stations raise their fees to cable distributors because stations prefer that viewers access their content through satellite distributors with whom they do not compete in the local advertising market, and that station mergers lower stations' fees to distributors by partially internalizing a pricing externality that results from the mandatory bundling of local content. (JEL C78, D12, G34, L11, L82, M37)

Scope of Project

JEL Classification:
      C78 Bargaining Theory; Matching Theory
      D12 Consumer Economics: Empirical Analysis
      G34 Mergers; Acquisitions; Restructuring; Voting; Proxy Contests; Corporate Governance
      L11 Production, Pricing, and Market Structure; Size Distribution of Firms
      L82 Entertainment; Media
      M37 Advertising

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Published Versions

V1 [2019-10-12]

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