RFE: Conference Listings
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European Financial Management & Marketing Association EFMA
- November 24-25, 2011
- EFMA Conference "Sales management" - European Financial Management & Marketing Association
- Barcelona, Hotel Rey Juan Carlos I, Spain
- Achieving sales targets remains a key challenge for European banks. However, there have been some unprecedented developments within the financial services sector over the last year. These have led to a considerable change in customer, market and regulatory attitudes in relation to how banks sell their products and services.The conference will therefore focus on the development of new sales approaches, with a particular emphasis on ??needs-based selling??. This is in tune with European regulations that seek to ensure that customers are only sold products that meet their specific needs.Other sessions will cover the following topics:- Personnel incentives: sales reward and motivation systems- Sales organization performance: recruiting, training and developing staff- Sales process management: balancing sales and service needs[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: