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- London Business School

Dates:July 13-14, 2006
Description:Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy
Location:London, United Kingdom
Subject:We are particularly interested in papers that explore the implications of corporate responsibility, globalisation and global business for business and marketing strategy. Research papers can be either empirical or conceptual. Topic areas include the following: - Consumer behavior, branding & corporate responsibility - Marketing mix and corporate responsibility issues - Developing strategies for corporate responsibility - Corporate responsibility organisation and management - Metrics & reporting [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:D
URL:http://www.acrwebsite.org/topic.asp?artid=317

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