JOE - May 2013

Global Commercial Operations
Business Analytics & Insights
Director, Multi-Channel Marketing Analysis
Position Title/Short Description
Title: Director, Multi-Channel Marketing Analysis
Section: 5 -- Full-Time Nonacademic
Location: NY, NY, USA
JEL Classifications:
C5 -- Econometric Modeling
D4 -- Market Structure and Pricing
I1 -- Health
L1 -- Market Structure, Firm Strategy, and Market Performance
M3 -- Marketing and Advertising
Deadline Date: 05/2013

JOE ID Number: 201305_398756

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Full Text of JOE Listing:
Director, Multi-Channel Marketing Analysis will provide and develop functional expertise to support Consumer, MCM and Digital Marketing initiatives; develop state of the art approaches to consumer focused research issues, focusing on innovation, cost effectiveness and insight generation; provide in-house analytic capabilities to leverage data from existing consumer quantitative surveys to inform current business decisions; advance the use of digital analytics and metrics; and, serve as a source of expertise and enhance effectiveness of regional BAI colleagues in their client interactions.

Key responsibilities:
Integrate all primary & secondary research to support decision-making and implementation; Develop state of the art approaches to Consumer research, focusing on innovation, cost effectiveness and insight generation.

7+ Experience Commercial Pharmaceutical Analytics and Strategy; demonstrated depth in Market Mix Modeling; proven ability to perform design and perform test vs control analysis; prior experience with in-line and/or early commercial pharmaceutical marketing research; recognized expertise in survey research methodologies and approaches; ability to creatively apply research tools to understand pharmaceutical customers and business challenges; and, ability to partner and influence without authority
Application Instructions:

To apply send resume to # 974165.

Online Application URL:

For more information, email:

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