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American Economic Review: Vol. 98 No. 1 (March 2008)
AER Volume. 98, Issue 1 | 
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Gambling at Lucky Stores: Empirical Evidence from State Lottery Sales
Article Citation
Guryan, Jonathan, and
Melissa S. Kearney. 2008. "Gambling at Lucky Stores: Empirical Evidence from State Lottery Sales."
American Economic Review,
98(1): 458-73.
DOI: 10.1257/aer.98.1.458
DOI: 10.1257/aer.98.1.458
Abstract
We show that the week after selling a large-prize Texas Lotto winning ticket, a retailer experiences a 12 to 38 percent relative increase in ticket sales. Some increase persists for up to 40 weeks. We document that the sales response increases with jackpot size and is larger in areas with more economically disadvantaged populations. Sales patterns across games and across retailers are not consistent with most advertising explanations. Furthermore, response patterns are not consistent with representativeness-based explanations for the hot hand or gambler's fallacy; we suggest an alternative explanation for the observed "lucky store" effect. (JEL H27, H71)
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Authors
Guryan, Jonathan (U Chicago)
Kearney, Melissa S. (U MD)
Kearney, Melissa S. (U MD)
JEL Classifications
H27: Taxation, Subsidies, and Revenues: Other Sources of Revenue
H71: State and Local Taxation, Subsidies, and Revenue
H71: State and Local Taxation, Subsidies, and Revenue
