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American Economic Review: Vol. 100 No. 2 (May 2010)

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Online Advertising: Heterogeneity and Conflation in Market Design

Article Citation

Levin, Jonathan, and Paul Milgrom. 2010. "Online Advertising: Heterogeneity and Conflation in Market Design." American Economic Review, 100(2): 603-07.

DOI: 10.1257/aer.100.2.603

Article Full-Text Access

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Authors

Levin, Jonathan (Stanford U)
Milgrom, Paul (Stanford U)

JEL Classifications

D82: Asymmetric and Private Information
H82: Governmental Property
L86: Information and Internet Services; Computer Software
M37: Advertising


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