This setting lets you change the way you view articles. You can choose to have articles open in a dialog window, a new tab, or directly in the same window.
Open in Dialog
Open in New Tab
Open in same window

American Economic Journal: Economic Policy: Vol. 3 No. 1 (February 2011)

Expand

Quick Tools:

Print Article Summary
Export Citation
Sign up for Email Alerts Follow us on Twitter Subscription Information
(Institutional Administrator Access)

Explore:

AEJ: Policy - All Issues

AEJ: Policy Forthcoming Articles

Calorie Posting in Chain Restaurants

Article Citation

Bollinger, Bryan, Phillip Leslie, and Alan Sorensen. 2011. "Calorie Posting in Chain Restaurants." American Economic Journal: Economic Policy, 3(1): 91-128.

DOI: 10.1257/pol.3.1.91

Abstract

We study the impact of mandatory calorie posting on consumers' purchase decisions using detailed data from Starbucks. We find that average calories per transaction fall by 6 percent. The effect is almost entirely related to changes in consumers' food choices—there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggests the mechanism for the effect is a combination of learning and salience. (JEL D12, D18, D83, L83)

Article Full-Text Access

Full-text Article

Additional Materials

Download Data Set (639.03 KB)

Authors

Bollinger, Bryan (Stanford U)
Leslie, Phillip (Stanford U)
Sorensen, Alan (Stanford U)

JEL Classifications

D12: Consumer Economics: Empirical Analysis
D18: Consumer Protection
D83: Search; Learning; Information and Knowledge; Communication; Belief
L83: Sports; Gambling; Recreation; Tourism

Comments

View Comments on This Article (0) | Login to post a comment


American Economic Journal: Economic Policy


Quick Tools:

Sign up for Email Alerts

Follow us on Twitter

Subscription Information
(Institutional Administrator Access)

Explore:

AEJ: Policy - All Issues

AEJ: Policy - Forthcoming Articles

Virtual Field Journals


AEA Member Login:


AEAweb | AEA Journals | Contact Us