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American Economic Journal: Microeconomics: Vol. 3 No. 1 (February 2011)
AEJ: Micro Volume. 3, Issue 1 | 
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AEJ: Micro Forthcoming Articles
"Personal Influence": Social Context and Political Competition
Article Citation
Galeotti, Andrea, and
Andrea Mattozzi. 2011. ""Personal Influence": Social Context and Political Competition."
American Economic Journal: Microeconomics,
3(1): 307-27.
DOI: 10.1257/mic.3.1.307
DOI: 10.1257/mic.3.1.307
Abstract
This paper studies the effect of social learning on political outcomes in a model of informative campaign advertising. Voters' communication
network affects parties' incentives to disclose political information, voters' learning about candidates running for office, and polarization of the electoral outcome. In richer communication networks, parties disclose less political information and voters are more likely to possess erroneous beliefs about the characteristics of the candidates. In turn, a richer communication network among voters may lead to political polarization. These results are reinforced when interpersonal communication occurs more frequently among ideologically homogeneous individuals and parties can target political advertising.(JEL D72, D85, M37, Z13)
Article Full-Text Access
Full-text Article
Additional Materials
Online Appendix (245.88 KB)
Authors
Galeotti, Andrea (U Essex)
Mattozzi, Andrea (MOVE, U Autonoma de Barcelona and CA Institute of Technology)
Mattozzi, Andrea (MOVE, U Autonoma de Barcelona and CA Institute of Technology)
JEL Classifications
D72: Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
D85: Network Formation and Analysis: Theory
M37: Advertising
Z13: Economic Sociology; Economic Anthropology; Social and Economic Stratification
D85: Network Formation and Analysis: Theory
M37: Advertising
Z13: Economic Sociology; Economic Anthropology; Social and Economic Stratification
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