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American Economic Journal: Microeconomics: Vol. 2 No. 2 (May 2010)

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The Pricing of Academic Journals: A Two-Sided Market Perspective

Article Citation

Jeon, Doh-Shin, and Jean-Charles Rochet. 2010. "The Pricing of Academic Journals: A Two-Sided Market Perspective." American Economic Journal: Microeconomics, 2(2): 222-55.

DOI: 10.1257/mic.2.2.222

Abstract

More and more academic journals are adopting an open access policy by which articles are accessible free of charge, while publication costs are recovered through author fees. We study the consequences of this open access policy on the quality standard of an electronic academic journal. If the journal's objective were to maximize social welfare, open access would be optimal. However, we show that if the journal has a different objective (such as maximizing readers' utility, the impact of the journal, or its profit), open access tends to induce it to choose a quality standard below the socially efficient level. (JEL L11, L82)

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Authors

Jeon, Doh-Shin (Toulouse School of Economics and IESE Business School)
Rochet, Jean-Charles (Toulouse School of Economics)

JEL Classifications

L11: Production, Pricing, and Market Structure; Size Distribution of Firms
L82: Entertainment; Media

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