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American Economic Journal: Microeconomics: Vol. 1 No. 2 (August 2009)
AEJ: Micro Volume. 1, Issue 2 | 
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On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
Article Citation
Bernheim, B Douglas. 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal."
American Economic Journal: Microeconomics,
1(2): 1-41.
DOI: 10.1257/mic.1.2.1
DOI: 10.1257/mic.1.2.1
Abstract
This paper attempts to identify and articulate the specific ways in
which the emerging field of neuroeconomics might shed light on traditional
positive and normative questions in economics, as well as
the likely limitations of its potential contributions. It sets forth both
reservations and reasons for guarded optimism. (JEL D01, D87)
Article Full-Text Access
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Authors
Bernheim, B. Douglas (Stanford U)
JEL Classifications
D01: Microeconomic Behavior: Underlying Principles
D87: Neuroeconomics
D87: Neuroeconomics
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