• AEA
  • About the AEA
  • Committees
  • Honors & Awards
  • For Graduate Students
  • For Undergrad Students
  • News & Notes
  • Officers
  • General Information
  • Minutes
  • UA Questionnaire
  • Continuing Education
  • Directory of Members
  • Call for Papers
  • Media
• Journals
  • AEJ: Applied Economics
  • AEJ: Economic Policy
  • AEJ: Macroeconomics
  • AEJ: Microeconomics
  • American Economic Review
  • Journal of Economic Literature
  • Journal of Economic Perspectives
  • eTOCs
  • Virtual Field Journals
  • Institutional Subscriptions
  • AEA Journals on JSTOR
  • Ads in Journals
  • Back Issues Order Forms
  • Copyright & Permissions
• Annual Meeting
  • Submissions
  • Registration/Housing
  • Preliminary Program
  • ASSA 2013 App
  • Annual Meeting Papers
  • Annual Meeting Webcasts
  • Disclosure Code Information
  • Exhibitors
  • Exhibitors & Advertisers Forms
  • Special Event Form
  • Continuing Education
  • Econ-Harmony
  • Archive of Past Programs
• EconLit
  • EconLit Access
  • EconLit Deskop Link
  • EconLit for Members
  • JEL Codes Guide
  • JEL Classifications
  • Journal List
  • Contacts/Corrections
  • Upcoming Exhibits
  • Document Types
  • Search Hints
• Jobs
  • JOE Listings
  • Submit a JOE Listing
  • Job Market Signaling
  • Job Market Scramble
  • Available Retired Faculty
• Resources
  • Resources For Economists
  • RFE Abridged Contents
  • RFE Search
  • RFE Conferences
  • Econ Search Engine
• Members
  • Member Login
  • Become a Member
  • Directory of Members
  • EconLit for Members
  • AEA Journals on JSTOR
  • Econ-Harmony
  • Annual Meeting Webcasts
  • Browse JEL Indexes
  • Virtual Field Journals
  • Institutional Subscriptions

View Settings

This setting lets you change the way you view articles. You can choose to have articles open in a dialog window, a new tab, or directly in the same window.

Open in Dialog
Open in New Tab
Open in same window

American Economic Journal: Applied Economics: Vol. 2 No. 2 (April 2010)

AEJ: Applied Volume. 2, Issue 2 | Previous ArticleNext Article

Expand

Quick Tools:

Print Article Summary Email Link to this Article

To Email:

From Email:

Message:

Email Link to Article Change Captcha Export Citation

BibTeX EndNote Refer/BibIX RIS Tab-Delimited Export Sign up for Email Alerts Follow us on Twitter Subscription Information
(Institutional Administrator Access)

Explore:

AEJ: Applied - All Issues

AEJ: Applied Forthcoming Articles

Promoting Healthy Choices: Information versus Convenience

Article Citation

Wisdom, Jessica, Julie S. Downs, and George Loewenstein. 2010. "Promoting Healthy Choices: Information versus Convenience." American Economic Journal: Applied Economics, 2(2): 164-78.

DOI: 10.1257/app.2.2.164

Abstract

Success in slowing obesity trends would benefit from policies aimed at reducing calorie consumption. In a field experiment at a fast-food sandwich chain, we address the effects of providing calorie information, mimicking recent legislation, and test an alternative approach that makes ordering healthier slightly more convenient. We find that calorie information reduces calorie intake. Providing a daily calorie target does as well, but only for non-overweight individuals. Making healthy choices convenient reduces intake when the intervention is strong. However, a milder implementation reduces sandwich calories, but does not reduce total calories due to compensatory effects on side orders and drinks. (JEL I12, I18, L81)

Article Full-Text Access

Full-text Article

Additional Materials

Download Data Set (106.98 KB)

Authors

Wisdom, Jessica (Carnegie Mellon U)
Downs, Julie S. (Carnegie Mellon U)
Loewenstein, George (Carnegie Mellon U)

JEL Classifications

I12: Health Production
I18: Health: Government Policy; Regulation; Public Health
L81: Retail and Wholesale Trade; e-Commerce

Comments

View Comments on This Article (0) | Login to post a comment