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AER - June 2009

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American Economic Review

Vol. 99, No. 3, June 2009


Anchoring Effects: Evidence from Art Auctions
Alan Beggs and Kathryn Graddy

Article Citation
Beggs, Alan, and Kathryn Graddy. 2009. "Anchoring Effects: Evidence from Art Auctions." American Economic Review, 99(3): 1027–39.
DOI:10.1257/aer.99.3.1027

Abstract
This paper shows that the price of a painting sold at an art auction and the experts' pre-sale valuations are anchored on the price at which the painting previously sold at auction. We are able to separate anchoring from rational learning by using the identifying strategy that the unobservable component of quality for a particular painting remains constant between the last auction sale and the current auction sale. We interpret these results as anchoring on the part of the buyers, with the sellers and auctioneers either anticipating anchoring on the part of the buyers or exhibiting anchoring effects themselves. (JEL D44, Z11)

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Authors
Beggs, Alan (U Oxford)
Graddy, Kathryn (Brandeis U)

JEL Classifications
D44: Auctions
Z11: Cultural Economics: Economics of the Arts and Literature