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American Economic Review: Vol. 99 No. 2 (May 2009)

AER Volume. 99, Issue 2 | Previous ArticleNext Article

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Article Citation

Varian, Hal R. 2009. "Online Ad Auctions." American Economic Review, 99(2): 430-34.

DOI: 10.1257/aer.99.2.430

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Varian, Hal R. (U CA, Berkeley and Google)

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D44: Auctions