This setting lets you change the way you view articles. You can choose to have articles open in a dialog window, a new tab, or directly in the same window.
Open in Dialog
Open in New Tab
Open in same window
Open in New Tab
Open in same window
American Economic Review: Vol. 102 No. 3 (May 2012)
AER Volume. 102, Issue 3 | 
Previous ArticleNext Article
Sign up for Email Alerts Follow us on Twitter
AER Forthcoming Articles
Full-text Article
Previous ArticleNext Article
Expand
Quick Tools:
Print Article Summary Email Link to this Article Export CitationSign up for Email Alerts Follow us on Twitter
Explore:
AER Forthcoming Articles
Shifts in Privacy Concerns
Article Citation
Goldfarb, Avi, and
Catherine Tucker. 2012. "Shifts in Privacy Concerns."
American Economic Review,
102(3): 349-53.
DOI: 10.1257/aer.102.3.349
DOI: 10.1257/aer.102.3.349
Abstract
This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our data show: (1) Refusals to reveal information have risen over time, (2) Older people are less likely to reveal information, and (3) The difference between older and younger people has increased over time. Our results suggest that the trends over time are partly due to broadening perceptions of the contexts in which privacy is relevant.
Article Full-Text Access
Full-text Article
Authors
Goldfarb, Avi (U Toronto)
Tucker, Catherine (MIT)
Tucker, Catherine (MIT)
JEL Classifications
D12: Consumer Economics: Empirical Analysis
D83: Search; Learning; Information and Knowledge; Communication; Belief
M31: Marketing
D83: Search; Learning; Information and Knowledge; Communication; Belief
M31: Marketing
