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American Economic Review: Vol. 101 No. 3 (May 2011)
AER Volume. 101, Issue 3 | 
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Do Residential Customers Respond to Hourly Prices? Evidence from a Dynamic Pricing Experiment
Article Citation
Wolak, Frank A. 2011. "Do Residential Customers Respond to Hourly Prices? Evidence from a Dynamic Pricing Experiment."
American Economic Review,
101(3): 83-87.
DOI: 10.1257/aer.101.3.83
DOI: 10.1257/aer.101.3.83
Abstract
This paper uses the results of a dynamic pricing experiment for households in the District of Columbia to determine whether the reduction in demand associated with an hourly price signal is economically different from the demand reduction associated with an equivalent price signal that is four times longer in duration. For both regular and all-electric customers, the percentage demand reduction associated with a given percentage increase in the hourly price is approximately equal to the percentage demand reduction associated with the same percentage price increase of a much longer duration.
Article Full-Text Access
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Authors
Wolak, Frank A. (Stanford U)
JEL Classifications
D12: Consumer Economics: Empirical Analysis
L11: Production, Pricing, and Market Structure; Size Distribution of Firms
L94: Electric Utilities
Q41: Energy: Demand and Supply
L11: Production, Pricing, and Market Structure; Size Distribution of Firms
L94: Electric Utilities
Q41: Energy: Demand and Supply
