This setting lets you change the way you view articles. You can choose to have articles open in a dialog window, a new tab, or directly in the same window.
Open in Dialog
Open in New Tab
Open in same window

American Economic Review: Vol. 101 No. 2 (April 2011)

AER Volume. 101, Issue 2 | leftPrevious ArticleNext Articleright

Expand

Quick Tools:

Print Article Summary Email Link to this Article Export Citation
Sign up for Email Alerts Follow us on Twitter

Explore:

AER - All Issues

AER Forthcoming Articles

Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study

Article Citation

Reutskaja, Elena, Rosemarie Nagel, Colin F. Camerer, and Antonio Rangel. 2011. "Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study." American Economic Review, 101(2): 900-926.

DOI: 10.1257/aer.101.2.900

Abstract

We study decisions that involve choosing between different numbers of options under time pressure using eye-tracking to monitor the search process of the subjects. We find that subjects are quite adept at optimizing within the set of items that they see, that the initial search process is random in value, that subjects use a stopping rule to terminate the search process that combines features of optimal search and satisficing, and that subjects search more often in certain focal regions of the display, which leads to choice biases. (JEL C91, D12, M31)

Article Full-Text Access

Full-text Article

Additional Materials

Download Data Set (807.99 KB)

Authors

Reutskaja, Elena (IESE Business School, Barcelona)
Nagel, Rosemarie (U Pompeu Fabra and ICREA)
Camerer, Colin F. (CA Institute of Technology)
Rangel, Antonio (CA Institute of Technology)

JEL Classifications

C91: Design of Experiments: Laboratory, Individual
D12: Consumer Economics: Empirical Analysis
M31: Marketing


American Economic Review



AEA Member Login:


Quick Tools:

Email Link to this Issue

Sign up for Email Alerts

Follow us on Twitter

Subscription Information
(Institutional Administrator Access)

Explore:

AER - All Issues

AER - Forthcoming Articles

AEA Journals

Virtual Field Journals

AEAweb | AEA Journals | Contact Us