Replication data for: The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation
Principal Investigator(s): View help for Principal Investigator(s) Hunt Allcott; Todd Rogers
Version: View help for Version V1
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LICENSE.txt | text/plain | 14.6 KB | 10/11/2019 03:22:PM |
Project Citation:
Allcott, Hunt, and Rogers, Todd. Replication data for: The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation. Nashville, TN: American Economic Association [publisher], 2014. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112692V1
Project Description
Summary:
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We document three remarkable features of the Opower program, in
which social comparison-based home energy reports are repeatedly
mailed to more than six million households nationwide. First, initial
reports cause high-frequency "action and backsliding," but these
cycles attenuate over time. Second, if reports are discontinued after
two years, effects are relatively persistent, decaying at 10-20 percent
per year. Third, consumers are slow to habituate: they continue to
respond to repeated treatment even after two years. We show that the
previous conservative assumptions about post-intervention persistence had dramatically understated cost effectiveness and illustrate how empirical estimates can optimize program design.
Scope of Project
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
L94 Electric Utilities
Q41 Energy: Demand and Supply; Prices
D12 Consumer Economics: Empirical Analysis
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
L94 Electric Utilities
Q41 Energy: Demand and Supply; Prices
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