Replication data for: To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office
Principal Investigator(s): View help for Principal Investigator(s) Alexander L. Brown; Colin F. Camerer; Dan Lovallo
Version: View help for Version V1
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Project Citation:
Brown, Alexander L., Camerer, Colin F., and Lovallo, Dan. Replication data for: To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office. Nashville, TN: American Economic Association [publisher], 2012. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E114396V1
Project Description
Summary:
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Film studios occasionally withhold movies from critics before their
release. These cold openings provide a natural setting to apply
laboratory-developed models of limited strategic thinking to the field. In a set of 1,303 widely released movies, cold opening is correlated with a 10-30 percent increase in domestic box-office revenue, and a pattern of fan disappointment, consistent with the hypothesis that some moviegoers do not infer low quality from cold opening. While selection and endogeneity may play a role in these regressions, the
full pattern of results is consistent with level-k and cognitive hierarchy
behavioral-game-theoretic models. (JEL D12, D82, L82, M37)
Scope of Project
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
D82 Asymmetric and Private Information; Mechanism Design
L82 Entertainment; Media
M37 Advertising
D12 Consumer Economics: Empirical Analysis
D82 Asymmetric and Private Information; Mechanism Design
L82 Entertainment; Media
M37 Advertising
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