Replication data for: Do Expert Reviews Affect the Demand for Wine?

Principal Investigator(s):  View help for Principal Investigator(s) Richard Friberg; Erik Grönqvist

Version:  View help for Version V1

Name File Type Size Last Modified
  AEJApp-2010-1043_data 10/20/2021 03:46:PM
LICENSE.txt text/plain 14.6 KB 10/12/2019 11:53:AM

Project Citation: 

Friberg, Richard, and Grönqvist, Erik. Replication data for: Do Expert Reviews Affect the Demand for Wine? Nashville, TN: American Economic Association [publisher], 2012. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E113808V1

Project Description

Summary:  View help for Summary We examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence of important negative effects from unfavorable reviews. Restrictions on the state-owned monopoly retailer and the exogenous timing of a subset of the reviews support a causal interpretation of the effects of reviews on demand. (JEL D12, L66, L81, M31, M37)

Scope of Project

Subject Terms:  View help for Subject Terms Wine demand; experience goods; expert reviews
JEL Classification:  View help for JEL Classification
      D12 Consumer Economics: Empirical Analysis
      L66 Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
      L81 Retail and Wholesale Trade; e-Commerce
      M31 Marketing
      M37 Advertising
Geographic Coverage:  View help for Geographic Coverage Sweden
Time Period(s):  View help for Time Period(s) 1/2002 – 1/2007
Universe:  View help for Universe The data includes all sales of wine in Sweden through the national retail monopoly. Also includes the scores from the universe of wine reviews from six leading print media.
Data Type(s):  View help for Data Type(s) administrative records data; other:
Collection Notes:  View help for Collection Notes The sales volume is directly from the retailer. The wine reviews were hand collected by a research assistant.

Methodology

Data Source:  View help for Data Source Sweden's national retail monopoly, Systembolaget
Unit(s) of Observation:  View help for Unit(s) of Observation Weekly sales volume of wine at the product level, for instance Turning Leaf Zinfandel in a 750 ml bottle

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Published Versions

V1 [2019-10-12]

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