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- School of Business, Sun Yat-sen University, Guangzhou; China Faculty of Business, Lingnan University, Hong Kong

Dates:August 19-20, 2011
Description:2011 Annual Conference of China Marketing Science
Location:Guangzhou, Guangdong, Sun Yat-sen University, China
Subject:We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Topics: 1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing 4. Product and Brand Management 5. Advertisement and Communication 6. Channel Management 7. Service Marketing and E-Marketing 8. Research Methods and Analytics [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:M


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