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- European Institute for Advanced Studies in Management EIASM

Dates:August 25-29, 2014
Description:EDEN DOCTORAL SEMINAR ON BUILDING MODELS FOR MARKETING DECISIONS
Location:Groningen, Netherlands
Subject:The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation; - will be trained in designing and testing descriptive, predictive and normative models; - will be presented real case illustrations of the Marketing Science approach, all borrowed from the facultyňŇs most recent field experience; will be exposed to time series analysis. [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:M
URL:http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1045

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