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- American University of Cairo AUC

Dates:April 18-20, 2011
Description:Sixth International Conference on Higher Education Marketing (ICHEM 2011) "Globalization and Higher Education Marketing"
Location:New Cairo, AUC New Cairo Campus, Egypt
Subject:Papers and presentations are specifically invited in the following tracks: 1. Marketing research and planning 2. Branding and higher education 3. Student recruitment 4. Customer satisfaction in higher education 5. Market segmentation 6. The impact of globalization in higher education 7. Curriculum internationalization and the student experience [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:M
URL:http://www.ieaa.org.au/Events/ShowEvent_IEAA.asp?id=264&layout=print

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