RFE: Conference Listings
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- Faculty of Business and Accountancy, University of Malaya, Malaysia
| Dates: | November 29-30, 2010 |
| Description: | 1st International Conference on Islamic Marketing and Branding ICIMB 2010 |
| Location: | Kuala Lumpur, Best Western Premier Seri Pacific Hotel, Malaysia |
| Subject: | The two-day conference will bring together a panel of practitioners and scholarly experts in the area of Islamic marketing and branding to share their knowledge and experiences with fellow academics and practitioners. Topics: - Islamic marketing - Consumer buying behaviour in Islamic context - Muslim consumers: consumer profiling and segmentation in the Islamic marketing context - Islamic marketing mix: product, pricing, distribution and marketing communication in Islam - Advertising and promotion in Islam - Marketing of Islamic banking and financial services - Halal market - Marketing of Islamic fashion and clothing - Islamic tourism - Islam and Globalization - Islamic branding, identity, image and reputation - Islamic business ethics - Best practice in Islamic marketing and branding - Other Islamic marketing, management and branding topics [gemäß den Informationen des Anbieters - according to site editor's information] |
| JEL Code: | M |
| URL: | http://icimb.um.edu.my |